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Webinar Excerpt: AI Doesn’t Have to Replace Us

AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, shares his thoughts with Larry Jordan on whether there are any applications where AI can enable us to get our work done, as opposed to replace us?

Transcript: Video Meets AI – A Briefing Webinar

Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.

Key Trends in Media Technology and Post-Production: AI and Cloud-Based Collaboration

For professional media creators, the landscape is increasingly complex and demanding. The integration of advanced technologies changed everything. Now, Artificial Intelligence (AI) and cloud computing are not just optional extras but essential tools for staying competitive.

Why You Can’t Import a Section of a Video Clip for Editing

A question I get all the time is: “How do I import just a section of a clip? The original is really long and I don’t want to waste disk space.”
Regardless of the video editing software (NLE) you use, the answer is not initially encouraging: “You can’t. Here’s why.

Why Would A Training Company Join Forces With A Media Asset Management Company?

Earlier today, Axle AI announced it has acquired the extensive library, training properties and websites of Larry Jordan & Associates Inc., as an independent division of Axle AI, Inc. Here’s an explanation of why.

Hidden Fx Badges Speed Modifying Effects in Premiere Pro [v]

Fx badges are hidden in plain sight in every Premiere Pro clip. But, what you may not know is how much they can speed adding and modifying audio and video effects. In this short video, Larry Jordan shows where these are, how they work and the tricks you can put them through.

New Proxy Workflow in Adobe Premiere Pro [v]

Adobe continues making video proxies easier to create and more useful. In this short video, Larry Jordan explains how to create proxies and the new custom watermark feature.

New Interactive Audio Fade Controls in Premiere Pro [v]

Premier Pro stole a very useful audio technique from Audition and added interactive fade handles to every audio clip. In this short video, Larry Jordan illustrates what these are, how they work and when to use them.

Captions Are Not Titles [v]

Captions are not titles, though both display text to the screen. In this short video, Larry Jordan explains the principle reasons not to worry about formatting captions.

Five Hidden Keyboard Shortcuts to Faster Trimming in Adobe Premiere Pro

Here are five keyboard shortcuts that help make trimming clips in Premiere fly. (Plus an “extra speedy bonus!”)

Deepfake Technology: Ethical Considerations and Applications in Media

Deepfake technology offers significant potential for innovation across various sectors, including entertainment and education. However, its ethical implications, particularly regarding misinformation, fraud, and privacy violations, cannot be ignored. Here’s an overview.

New Marker and Text Editing Features in Adobe Premiere Pro v24.5 [v]

Adobe added a variety of new features to enhance markers and text editing in two recent releases. This includes better searches, smoother edits and faster performance. Larry Jordan illustrates these new features in this short video.

Improved Text and Caption Styles in Premiere Pro

Adobe updated text and graphic styles in the March, 2024, update. A “style” is a format, like a template, that is applied to text or captions. This tutorial explains how they work.

CrowdStrike: A Cautionary Tale

The system disruption caused by a badly-formatted Windows boot file autonomously distributed by CrowdStrike last Friday preventing some Windows systems from booting is a cautionary tale for all of us. Even Mac users need to pay attention.

Use Roles to Find Clips Faster in Apple Final Cut Pro 10.8

Roles can now display different colors in an Apple Final Cut Pro 10.8 timeline. This new technique also provides a super-powerful, secret selection trick that can help organize complex projects, and apply effects. This is a trick worth knowing.

Survey Says: What Media Plugins Are You Using?

Looking for reputable video or audio plugins that “the pro’s use?” Recently Larry Jordan surveyed his audience to learn the answer to that question. Here are the results.

Not All Slo-mo is the Same. The New Smooth Slo-mo in Apple Final Cut Pro [v]

Not all slow motion looks the same. In this short video, Larry Jordan illustrates the four different ways to create slow motion – including the brand new Smooth Slo-mo in Final Cut Pro 10.8 – and the different looks each of these options create.

How to Use Color Adjustments to Fix Problems in Apple Final Cut Pro [v]

In this short video, Larry Jordan shows how to improve the look of your video using the new Color Adjustments effect in Apple Final Cut Pro 10.8.

Setup and Editing iPhone HDR Media in Apple Final Cut Pro [v]

HDR is quickly transforming from the video format of the future into the video format of today. In fact, every iPhone 12 or later can shoot HDR. In this short video, Larry Jordan shows how to setup and edit HDR media in two Final Cut Pro projects, one is HDR and the other is SDR.

Improved Markers in Adobe Premiere Pro

Markers are an invaluable navigation and commenting aid in Premiere. My problem with markers is that I can never put them where I want them. Or find them, once I’ve got them put. Fortunately, Adobe added some new features that make working with markers in Premiere Pro a lot easier.