[Updated 7 PM, Nov. 6, 2023, with Apple’s press release announcing a new version of FCP for Mac and iPad.]
Corrected 3 PM, Nov. 6, 2023. I learned that Final Cut Pro was mentioned once during the presentation. I corrected the third paragraph. I’m sorry for the error.]
Late this afternoon, after this article was posted and the FCP Creative Summit began, Apple announced a future version of Final Cut Pro for the Mac (v.10.7) and iPad (v.1.3). The press release indicated the new version would be available “later this month” in the Mac App store.
In Apple’s recent introduction of their M3-series chips, the screen shots revealed a puzzling story. Apple launched their most powerful computers ever – but Final Cut was nowhere to be seen.
It was not shown in any screen shot and it was only mentioned once. Why was Final Cut not featured – even once – in the screen shots?
NOTE: John Gruber of Daring Fireball, reported that “‘Scary Fast’ was edited in Adobe Premiere Pro, not Apple’s own Final Cut Pro. Make of that what you will.”
Adobe Premiere, though it was not mentioned by name, was shown on screen five different times. (Four of the shots are illustrated above, the one in the lower left was repeated.)
DaVinci Resolve was shown at least once, as well as heavily featured in Apple’s “Behind the Scenes” video.
After Effects was shown twice (see above). Also at least one, perhaps two audio applications were featured – three times. I think they were Logic and/or Protools, but I don’t know either well enough to identify it based on what what shown.
I first thought this image was another video NLE, but it’s actually from Lightroom – another Adobe product.
This is the first Apple event that I can remember where FCP wasn’t even mentioned. Is this due to neglect, disinterest, a lack of management focus…? Apple marketing does nothing by accident, but I’m not sure what the message is here.
If intentional, this was a significant missed opportunity because – based on all my tests – FCP is still the fastest NLE on the Mac. Its multicam editing is unparalleled in performance and capability. And it processes iPhone video better than anything else available today.
In spite of that, it has clearly fallen out of favor with the “powers-that-be” at Apple. It is falling ever more behind the competition – and our expectations. Unless something changes soon, the future does not look good.
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