Larry Jordan Releases Tenth Book: “Techniques of Visual Persuasion”

(August 31, 2020 – Oak Park, CA) Visual content creation just became a whole lot easier for beginners to learn thanks to Larry Jordan’s latest book, Techniques of Visual Persuasion: Create powerful images that motivate, published by New Riders (a division of Pearson).  Author, professor, producer and director, Jordan, who is best known for his Final Cut Pro X training, delivers a book filled with techniques to create compelling images, and designed for those who are new to visual communication but need to make their voices heard on the web and social media.

“In today’s highly-distracted, work-from-home world, clear, persuasive visual communication is more important than ever,” Laura Peters, Jordan’s director of marketing said. “Persuasive images that attract, hold and motivate an audience are essential.”

This 400 page book delivers. Filled with almost 500 images and illustrations, along with practical examples, real-world stories and hands-on exercises, this full-color guide illuminates the “why” and the “how” of powerful visual communication. Topics include:

“This is my tenth book and I am very proud of it,” Larry Jordan said. “It starts by presenting the foundations of visual composition, powerful writing, effective fonts and compelling color, then spends the rest of the book providing concrete examples readers can put to work right now. I wrote it for people that need to communicate with images, but don’t know how.”

Techniques of Visual Persuasion: Create powerful images that motivate is a book for people creating content today. It is a must-have for anyone in business or education trying to tell a story, communicate persuasively, or effect change using digital media.

About Larry Jordan

Larry Jordan is a producer, director, editor, author, and internationally-renowned consultant in digital media with more than 45 year’s experience; with national broadcast and corporate credits. Based in Los Angeles, he’s a member of the Directors Guild of America and the Producers Guild of America, as well as recognized as one of the Top Corporate Producers in America.

His informative and entertaining teaching style provides video editors around the world with unique resources to increase productivity and enhance their skills. Jordan writes and edits the free ‘Larry Jordan Edit Smarter’ newsletter, which provides essential information to media editors around the world. Jordan is also the author of thousands of technical articles and host hundreds of hours of podcasts and training.


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