AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, shares his thoughts with Larry Jordan on whether there are any applications where AI can enable us to get our work done, as opposed to replace us?
Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.
For professional media creators, the landscape is increasingly complex and demanding. The integration of advanced technologies changed everything. Now, Artificial Intelligence (AI) and cloud computing are not just optional extras but essential tools for staying competitive.
A question I get all the time is: “How do I import just a section of a clip? The original is really long and I don’t want to waste disk space.”
Regardless of the video editing software (NLE) you use, the answer is not initially encouraging: “You can’t. Here’s why.
Fx badges are hidden in plain sight in every Premiere Pro clip. But, what you may not know is how much they can speed adding and modifying audio and video effects. In this short video, Larry Jordan shows where these are, how they work and the tricks you can put them through.
Adobe continues making video proxies easier to create and more useful. In this short video, Larry Jordan explains how to create proxies and the new custom watermark feature.
Premier Pro stole a very useful audio technique from Audition and added interactive fade handles to every audio clip. In this short video, Larry Jordan illustrates what these are, how they work and when to use them.
Captions are not titles, though both display text to the screen. In this short video, Larry Jordan explains the principle reasons not to worry about formatting captions.
Adobe updated text and graphic styles in the March, 2024, update. A “style” is a format, like a template, that is applied to text or captions. This tutorial explains how they work.
Roles can now display different colors in an Apple Final Cut Pro 10.8 timeline. This new technique also provides a super-powerful, secret selection trick that can help organize complex projects, and apply effects. This is a trick worth knowing.
Looking for reputable video or audio plugins that “the pro’s use?” Recently Larry Jordan surveyed his audience to learn the answer to that question. Here are the results.
In this short video, Larry Jordan shows how to improve the look of your video using the new Color Adjustments effect in Apple Final Cut Pro 10.8.
HDR is quickly transforming from the video format of the future into the video format of today. In fact, every iPhone 12 or later can shoot HDR. In this short video, Larry Jordan shows how to setup and edit HDR media in two Final Cut Pro projects, one is HDR and the other is SDR.
Markers are an invaluable navigation and commenting aid in Premiere. My problem with markers is that I can never put them where I want them. Or find them, once I’ve got them put. Fortunately, Adobe added some new features that make working with markers in Premiere Pro a lot easier.
The 10.8 update extended the number of ways we can organize timelines in Final Cut Pro to three. This tutorial shows you the options, their strengths and weaknesses and how to create them.
Files stored on hard disk or SSD are always bigger than the original file. Why? Because of “block size.” This article explains what block size is and how it affects storage.
How do lists sort in Apple Final Cut Pro? If you don’t understand the importance of column headers, you can get some confusing results. Here are the details.
Discover the tools that harness AI for seamless VFX integration. More than just Generative AI, these can profoundly amplify your capabilities in visual storytelling. By automating labor-intensive tasks like rotoscoping, texture generation, and object tracking, you can focus more on the creative aspects of your projects.
Three years ago, I purchased and reviewed the Stream Deck from Elgato. I thought it was fine – but not particularly helpful to me. Until this week. Suddenly, I’m finding ways where it can save me a ton of time in ways I totally did not expect. So, time to revise my review.
Andy Wilson asked an interesting question recently. He wrote: “I shoot outdoors in sunlight in HDR on my iPhone 13 Pro Max (so nothing gets overexposed) and edit on a SDR timeline for publication to the web. I find that …
New effects features in the 10.8 update to Final Cut Pro, when combined with existing effects features, can make your post-production life faster and more consistent. These include renaming custom effects and building effects presets.
Regardless of which NLE you use for media editing, you’ve probably suffered through the hassle of relinking media. This tutorial explains what caused it, how to fix it, and how to prevent it in the future.
This week, Apple released Final Cut Pro 10.8. While this significant upgrade contains multiple new features and lots of fixes, here are the key features and how to use them.
Apple Final Cut Pro 10.8 no longer supports DVD burning. However, Apple and Corel teamed up to provide a 50% discount to Roxio Toast for all FCP users. Here are the details.
This week, Apple released updates for Final Cut Pro (Mac & iPad), Compressor and Motion. Here are all the details of the June, 2024 updates.
Multi-View HD Pro V2 is Windows software, developed by FutureVideo, that can import, synchronize, playback and edit multiple streams of H.264/HEVC media. Optimized for GoPro cameras, it reads the timecode metadata to automatically synchronize up to eight video streams. Here are the details.
Adobe announced new versions of Premiere Pro, Media Encoder, and Audition at the NAB Show in April. Last week, they released them. Here’s what’s new.
Understanding what video scopes tell us about our images is essential to creating great looking images; regardless of which video editing software you are using. In this article, I explain the basics of the waveform monitor and vectorscope, how to read them and how they affect color correction.
The TourBox Elite (and its sister TourBox Lite) are well-built control surfaces designed to make using creative applications faster and easier. The hardware will last for years. But their tutorials and “Getting Started” documentation need a lot of work.
When I was editing my recent NAB Show interviews, I knew that I wanted to create a transcript of the video along with captions. When editing was done, I used Adobe Premiere Pro to transcribe the finished project. Here’s what I learned in the process.
There you are, immersed in creating your next epic – Ghost King Arising – when you are struck by a thought. “What, exactly, does a ghost king sound like?” Here are two audio effects in Apple Final Cut Pro – Alien and Spectral Gate – that you can use to answer that question.
Apple released macOS 14.5 last week. Here’s are Larry Jordan’s “Rules for Upgrading,” along with his answer to the question: Is it safe to upgrade?
Once it’s setup, the OWC Jellyfish delivers on its promise: high-speed shared file access in a portable server to support a local media workgroup of up to six.
Some client, somewhere, is going to feel that their life is not complete unless they shoot their next YouTube ad in 12K. So you’re sitting at your edit station with a pile of drives on your desk containing this 12K opus. Now what? This tutorial has the answers.
As many of us turn to remote production, we face a bewildering array of standards and protocols to move media around the web. This tutorial explains the leading protocols, what they do and who uses them.
Apple updated Final Cut Pro for both iPad and Mac last week. While it looks like the iPad version got all the love, there’s more to the story – beneath the surface.
At the 2024 NAB Show, Blackmagic Design introduced the URSA Cine 12K camera. Here’s an overview of what the camera can do and the audience it is designed for.
NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?
NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?
The Lewitt Ray microphone, with Aura technology, is a well-designed, well-built, good-sounding mic that has a sound worthy of its price. The Aura technology works and, for some, will be a valuable mixing assistant. Here’s Larry Jordan’s review.
Here’s a behind-the-scenes look at how we shot interviews at the 2024 NAB Show. This includes gear, people and process.
This is an interview with Jim Jachetta, CTO & Co-Founder of VidOvation. He describes his company and their new connectivity products for NAB. He also tells a great story of how they provide live video from remote sites – like bass fishing in the middle of a lake – with no access to cell or wifi service.
This video interview is with Jon Finegold, Chief Marketing Officer for Signiant. Jon describes the company, what it does and why it is better and faster to use Signiant for large file transfers. He also presents their latest news for NAB.
This is a video interview with Simon Fearn, Chief Technology Office of Marquis. He explains Marquis Medway and how it is central to many news, production and live video acquisition workflows, their latest releases for NAB, and describes the trends they are watching in media this year.
This is a video interview with Jeromy Young, CEO & Co-Founder of Atomos. Jeromy describes his new digital video recording and lighting products, then discusses the current media trends that he’s following.
A video interview with Dr. Marc Batschkus, Director of Business Development & Marketing for Archiware. Marc describes their newest releases and the need for high-powered, flexible archiving technology for larger firms.
A video interview with Abe Abt, Senior Product Consultant for AJA Video Systems. Abe shares their news from NAB, along with some intriguing media trends they are watching for the future.
A video interview with Daniel Francis_Lyon, Technical Account Manager for QNAP, about their new, high-speed line of NVMe shared-storage servers.
A video interview with Chris McLendon, Senior Product Manager for Vizrt. Chris presents their latest releases, and provides a description of NDI 6, how it is used and why it is needed. He also introduces Vizrt’s lower-priced line of products: Vizrt Go.
Michael Cioni, founder of Strada, premieres Strada, an AI-assisted, cloud-based, subscription media search and management tool which enables video editors to do more – faster.
