The Status of Cloud-based Production – A DPP Report

DPP, a UK-based media business network, released a report last week looking at how production companies are using the Cloud in production. Consisting of ten case studies, they wanted to find out whether all the hype about the Cloud is actually shifting how production companies make content. (The research was sponsored by Avid and Dropbox.)

In their press release, DPP Managing Director Mark Harrison, stated: “People have been talking for a decade about how connected and cloud-led workflows could transform production processes. We wanted to find out if we have finally got to the point where technological maturity and business need have come together to make such a transformation possible. And the answer is they have.”

In the case studies, several common themes emerged:

• Distributed working: companies are using the cloud so that teams spread around different cities or countries can access the same assets and workflows
• Amplification: cloud applications enable small companies to punch above their weight
• Metadata and AI: production companies increase their effectiveness, and revenue, by using AI analytics deployed in the cloud to better understand their content and their consumers
• Security: virtual production has become a key enabler for companies who need to ensure their creative processes take place in a highly secure environment

“What is most striking about this incredibly diverse set of use cases is that each is motivated by a drive to be a more effective business,” says Harrison. “Ultimately these companies are seeking a competitive advantage.”

Here’s a link to learn more about DPP. Mark Harrison will also present the key findings at the HPA Tech Retreat in Palm Springs on February 20, 2020.

About DPP
DPP is the media industry’s business change network. It is a not-for-profit company with an international membership that spans the whole media supply chain, covering global technology companies, production companies, digital agencies, suppliers, service providers, post production facilities, online platforms, broadcasters, distributors and not-for-profit organizations. The DPP harnesses the collective intelligence of its membership to generate insight, enable change and create market opportunities.