According to MacRumors, and confirmed by two other sources, Apple is now offering FCP 7 (and the entire Final Cut Studio (3) suite) for sale.
You can read MacRumors here.
While only available on an 800 number – 800-MY-APPLE – using part #MB642Z/A – it is good to know that Apple is selling the product again.
I have contacted my sources within Apple to get the “official word” on this.
I’ll let you know what I find out.
Larry
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UPDATE
I spoke with an official Apple spokesperson, who told me that: “As we’ve done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects.”
31 Responses to FCP 7 Back On Sale! – UPDATED
Newer Comments →-
Craig Seeman says:
September 1, 2011 at 8:33 pm
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Don B says:
September 1, 2011 at 9:06 pm
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Dick Applebaum says:
September 1, 2011 at 9:13 pm
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Dick Applebaum says:
September 1, 2011 at 9:29 pm
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Marcus R. Moore says:
September 1, 2011 at 9:57 pm
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Dick Applebaum says:
September 2, 2011 at 1:06 am
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Techwizard says:
September 2, 2011 at 9:37 am
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Don B says:
September 2, 2011 at 10:12 am
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Leo Hans says:
September 2, 2011 at 10:36 am
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Caesar Darias says:
September 2, 2011 at 12:54 pm
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Larry says:
September 2, 2011 at 2:44 pm
Newer Comments →It was available and In Stock at B&H throughout most of the day. It’s now back to Discontinued so they must have sold out their one and only shipment.
Too little too late. We all know now where Apple stands viz pros. Just started reading “An Editor’s Guide to Adobe Premier Pro,” (excellent, and highly recommended!) and the rule here now is, “no new projects in FCP.”
Apple screwed up by EOLing FCP 7, before FCP X was robust enough to replace most FCP 7 functions — this gave the install base no place to go.
This is a good first step to fixing that!
Now, (this month would be good) Apple must begin adding missing features to FCP X.
Ideally, Apple will provide (or allow 3rd-parties to provide) a best-effort migration tool to allow editors to move their old FCP 7 edits to FCP X, as needed.
@Don B
Sorry to hear that — as an FCP prosumer, FCP X neophyte, Apple fan, and shareholder.
How long do you think it will take before you can phase out FCP 7?
BTW, for those who haven’t seen it. this is a sober and profound discussion of FCP X and FCP 7 by a panel of experts — including Larry:
http://www.fcp.co/final-cut-pro/news/540-the-final-cut-the-whole-presentation-online
It will certainly be too little too late for some, but I’m happy to see FCP7 reinstated; giving those who may want to see where this FCPX thing is going time for a more measured transition.
Though I have only used FCPX on a few projects since it’s release, I can see nothing but potential in it’s foundations. None of my clients are making the fast switch, so I won’t be moving off FCP for at least a year. That should be enough time for a few updates and we can see where things are headed.
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UPDATE
I spoke with an official Apple spokesperson, who told me that: “As we’ve done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects.”
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I can’t believe that Apple would condition it that way!
I understand that Apple licenses some technology in FCP 7 and doesn’t want to renegotiate/renew those licenses…
But this appears like a game — a game of 3-card-monte.
Now, you see it — Now, you don’t.
I really, really like Apple — but this sounds like something HP would do!
Videoguys has some stock at UPGRADE price of $295!
http://bit.ly/obRvs9
If you understand that Apple is now a mobile company and is no longer in the business of serving pros then all their moves make sense. Except for one. They gave no notice, or opportunity to migrate to something else, to their loyal FCS customers. This was a low blow, and offering FCP 7 now doesn’t solve anything, except perhaps for shops that can’t easily change course at the moment.
Here’s a question: why didn’t Apple do something similar to what they’re doing for their loyal MobileMe customers — provide a year’s notice and an opportunity to migrate to iCloud or something else? Because they are a mobile company who has come to disregard video pros in their thinking. Any video pro who trusts Apple, and actually thinks that fcp-ex will be a viable, long-term solution is mistaken and will be further disappointed. We, instead, have decided to trust a company whose money comes from making software, that is open and has a road map and a long history of serving creative pros, and who are anxious to welcome and help former FCS users.
@Dick: our shop will be fully Adobe ASAP. We are starting no new projects in FCP and converting our template timelines and older projects that require updating as we go. I, for one, am looking forward to bringing After Effects directly into the workflow, and the add’l integration among the suite products is exciting. Also, Adobe Media Encoder looks very promising.
@Don B.
Mobile Me was a PRE-PAID SERVICE, not a software.
People using Mobile Me will have no support after the deadline. In the case of FCP7 you can still work for years if you have the licensed software. It’s not the same.
Apple, the mobile company (as you like to call it) still design and manufacture the best software and hardware for desktop and power computing.
A lot of formerly disappointed people are gradually liking FCPX. Let Apple bring the first update and you’ll see if the future is Apple or Adobe.
People are probably driving you crazy with this question, but we haven’t heard anything in a a few weeks: Have you been given any hints about when there will be FCP X updates? I’m particularly interested in multicam. Will we be waiting weeks or months?
Unfortunately, Premiere Pro has only four streams. I know their rep said on your show that they are going to expand but that may not happen for a year or longer.
And, yes, I know that in the meantime I can continue to use FCP 7. That’s what I’m doing.
What I KNOW is that Apple is working hard on updates.
What I don’t know is what those specific updates are and when they will be released. I expect something significant in September, but, software development is not a precise science.
Larry