Presented: April 14, 2021

Several times each month, Larry Jordan presents a live, on-line, video training webinar discussing issues related to video editing and post-production. For a list of upcoming webinars, click here.

Duration: 42:30
Download file size: 635.8 MB (ZIP file)
Format: QuickTime movie (HD: 1280 x 720)

DOWNLOAD NOTE: After you complete the store checkout process, you will see a Download Link on the Order Confirmation page. This link allows you to download the product to your computer. You are given four attempts over ten days to download the file. Since this title is downloaded as a QuickTime movie, a CD/DVD will not be shipped.

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SESSION DESCRIPTION

In a world where videos move millions and a picture is more powerful – and popular – than the written word, a key survival skill is how well you communicate visually. Visual communication and storytelling are now essential skills.

From creating presentations to posting videos on YouTube, your ability to effectively communicate your ideas depends, in large part, on your ability to master visual communication.

In this webinar, hosted by Larry Jordan, discover the hidden emotions and techniques of visual images and how to use them to attract, influence and persuade others.

In this session, learn:

• Key visual terms
• How image content affects emotions
• How to guide the eye of the viewer
• Blocking actors and cameras
• Differences in camera angle and height
• The power of camera framing
• Image balance and depth of field
• The emotional impact of images

AUDIENCE LEVEL

This is a beginning-level course, designed for anyone that wants to learn more about creating visual images. This is not about using software tools, but the results you create with those tools.

CHAPTER MARKERS

To help you quickly find the information you need, we include chapter markers in the QuickTime download  to simplify navigation. Click here to learn how to display them in your download.

• Welcome!
• – Goals
• – Agenda
• Key Concepts
• – Define: Visual Literacy
• – Where did your eye look first?
• Images Tell Stories
• – Story #1: Melancholy lady
• – Story #2: Summer Drink
• – Story #3: Sad Girl on Pier
• – Stories Matter
• Guide the Viewer’s Eye
• – Six Priorities to Guide the Eye
• – #1: Movement
• – #2: Focus
• – #3: Different
• – #4: Brighter
• – #5: Bigger
• – #6: In Front
• – A Photo Example
• – A Graphic Example
• Eyelines: Another Way to Guide
• – Eyeline: Example #1
• – Eyeline: Example #2
• Blocking Actors & Cameras
• – Definitions
• – Lens Field of View
• – The 180° Rule
• – The 180° Rule: Illustrated
• – Depth is good
• – Angles make interesting shots
• – Stage to create depth
• – Walk to/from the camera
• Camera Angle & Height
• – Wide shots = Geography
• – Close-up = Emotion
• – High shots = Background
• – Low shots = Foreground
• – Shooting down diminishes
• – Shooting up feels heroic
• – Eye-level creates peers
• Camera Framing
• – Definition
• – The Frame
• – The Rule of Thirds
• – Looking Room: Normal
• – Looking Room: Limited
• – Headroom
• – Be careful when cropping
• Balance
• – Balance: Centered
• – Balance: Off-Center
• – Right-handedness
• Depth of Field
• – Definition
• – Depth of Field: Illustrated
• Emotional Context
• – Eye contact
• – Adjust looking room
• One Last Shot
• Larry’s Book: Visual Persuasion
• Summary