Presented: Oct. 11, 2017

Several times each month, Larry Jordan presents a live, on-line, video training webinar discussing issues related to video editing and post-production. For a list of upcoming webinars, click here.

Duration: 44:58
Download file size: 517 MB (Downloaded ZIP file)
Format: QuickTime movie (HD: 1280 x 720)

DOWNLOAD NOTE: After you complete the store checkout process, you will see a Download Link on the Order Confirmation page. This link allows you to download the product to your computer. You are given four attempts to download the file. Since this title is downloaded, a CD/DVD will not be shipped to you.

COURSE DESCRIPTION
Our goal is to tell stories – and the best stories touch our emotions. However, all too often, we overlook a powerful tool that can influence our emotions: fonts.

In this session, host Larry Jordan, looks at fonts and how to use them more effectively in conveying information and emotions for your video projects. Whether you are a video editor or graphics designer, fonts are a powerful tool that trigger an emotional response in an audience.

This session covers:

• Basic font terms
• Font examples
• Examples of bad typography
• Common font traps
• Demonstration of good and bad font usage

Using fonts spans all applications, as does our emotional response to fonts. For this session, Larry uses Photoshop to illustrate how to work with fonts. However the information he covers extends to all video and image editing software.

AUDIENCE LEVEL

This beginning-level session does not require any software knowledge and applies equally well to anyone using fonts in any application on Windows or Mac. This session is delivered as a QuickTime movie, so you don’t need to own any specific software to watch this.

CHAPTER MARKERS

To help you quickly find the information you need, we include chapter markers in the QuickTime download  to simplify navigation. Click here to learn how to display them in your download.

CONTENT OUTLINE

• Welcome
•   – Goals
•   – Agenda
• Definitions
•  – Font Definitions
•  – Font categories
• Font Examples
•  – Serif fonts
•  – San Serif fonts
•  – Script fonts
•  – Speciality fonts
•  – Variable vs. Monospace fonts
• Examples of Bad Typography
• Common Font Traps
•  – Readability
•  – Time to read
•  – Avoid all caps
•  – Avoid complex fonts
•  – Avoid small Serif fonts
•  – URLs
•  – Use curved quotes
•  Design and Emotions
•  – The Aesthetics of Reading
•  – Choosing fonts
•  – Emotional values
• Demos
•  – Line Spacing
•  – Kerning
•  – Color and gray-scale
•  – Drop shadows
•  – Blend modes
• Summary
• Audience Questions