Presented: March 19, 2025

Several times each month, Larry Jordan presents a live, on-line, video webinar presenting issues related to video editing and post-production. For a list of upcoming webinars, click here.

Duration: 44:19
Download file size: 1.2GB (ZIP file) — Files can take several minutes to download.
Format: MPEG-4 movie (HD: 1600 x 900)

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DESCRIPTION

It doesn’t matter if you shot it – if you can’t find it, you don’t have it. In this full-length webinar, Larry Jordan discusses what media asset management software is, why it’s necessary, and how it enhances leading video editing software.

He then provides an in-depth look at Axle AI, media asset management software he’s been using since 2014 to manage a 100,000 library of stills, audio and video.

KEY SECTIONS

• What is Media Asset Management software?
• What questions should you ask when buying it?
• How does Apple Final Cut Pro handle media?
• How does Adobe Premiere Pro handle media?
• How does DaVinci Resolve handle media?
• How to use Axel AI to search media
• How to add and modify custom metadata
• How to view, comment, mark and share video clips
• How to transfer files from Axle to FCP, Premiere and Resolve

AUDIENCE LEVEL

This is an introductory-level session. While some computer experience is expected, you don’t need to know how any NLE software works.

CHAPTER MARKERS

To help you quickly find the information you need, we included chapter markers in the QuickTime download  to simplify navigation. Click here to learn how to display them in your download.

COMPLETE SESSION OUTLINE

• Welcome!
• – Agenda
• Media Asset Management
• – Key MAM Purpose
• – MAMs must provide
• – FCP media strengths
• – FCP media limitations
• – Premiere media strengths
• – Premiere media limitations
• – Resolve media strengths
• – Resolve media limitations
• – NLEs are not “bad”
• – MAMs big problem
• – Why use a MAM?
• – Questions to ask
• Overview of Axle AI
• – Disclaimers
• – The server I’m using
• – What is Axle AI?
• – Axle AI Advantages
• – Demo agenda
• – Demo Axle AI
• – Axle Interface
• – Navigate by clicking
• – Preview video
• – Search via metadata
• – Boolean ‘not’
• – Advanced search
• – Custom metadata
• – Access files via network
• – Preview videos
• – Add comments
• – Search historical images
• – Add custom metadata
• – Customize Admin settings
• – Upload media
• – Share files
• – Send clips to Final Cut
• – Send clips to Resolve
• – Send clips to Premiere
• – Premiere-Axle extension
• – Download media from Axle
• – Choose high-res vs. proxy
• – Very large Axle system
• Viewer Questions
• Summary