Presented: September 22, 2010

Each week, Larry Jordan presents a live, online, training webinar discussing issues related to video post-production; often focused on Apple Final Cut applications. For a list of upcoming webinars, click here.

Duration: 58:00
File size: 75.8 MB (ZIP file)
Format: Quicktime movie (1280 x 720)

Important note: After you complete the store checkout process, you will see a Download Link on the Order Confirmation page. This link will allow you to download the product to your computer. You are given two attempts and 10 days to download the file. Since this is a downloadable product, there will not be a CD/DVD mailed to you.

Tutorial Overview

Whether you are an individual looking for a job, or a company looking for more clients, this tutorial can help you find work. Filled with practical tips and lots of thought-provoking insight on what clients are looking for, this one-hour session is designed to give you a fresh perspective on how to grow your business.

Starting with tips for solo job-hunters, Larry Jordan helps you discover which of your strengths clients are willing to pay for, develop your personal marketing plan, create effective marketing tools, discover what clients really need, learn killer techniques for finding work without asking for a job, and get a detailed look at using social media as part of your marketing plan.

The session wraps up with specific ideas you can put to work today to help you manage your time, manage your clients, and manage your money — including a special section on how to determine what to charge for your time and gear.

If growing your business is important to you, then watching this session should be first on your list!

NOTE: This tutorial is designed for individuals and small companies. It doesn’t require any software, just enthusiasm, a willingness to consider new ideas, and an interest in making more money.

Audience Level

This session is really helpful to any free-lance editor or small production company looking to expand their business. We first produced this session in 2007 — and it has become our most popular training ever. Now, we’ve refined it, updated it, and added a whole new section on social media!

Content Outline

• Tips for the solo job hunter
• Determine your job strengths
• Solve business challenges
• Take a client to lunch – and take notes
• Determine what a client needs
• Develop a marketing plan – for You!
• Create the marketing tools you need to find work
• Never ask for a job!
• Balancing client needs vs. wants
• Using social media for marketing
• Sometimes you need to listen
• Twitter vs. Facebook vs. Linked In
• Managing time
• Managing clients
• Stealing clients (and keeping the ones you’ve got)
• Managing money
• Pricing your services – and gear