Blog Archives

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Story-telling is an art, but it is an art infused, driven and controlled by technology. Creatively understanding technology is essential in today’s visual world.

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Thoughts on whether it makes sense to upgrade older GPU technology in iMacs or MacBook Pros.

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A discussion on how change is disrupting the media industry and what we can do to survive it.

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A commentary on why Apple is alienating musicians by demanding they not be paid during the launch of Apple Music. [Updated with late-breaking news that Apple changed its policy and will now pay royalties.]

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An essay on ways to set client expectations, and budgets, for creative projects.

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A commentary on the recent 2015 NAB Show.

Posted on by Sudd

I’m in London this week attending BVE 2015 – an industry trade show that draws about 15,000 attendees looking to get their hands on the latest technology. There are about 270 exhibitors here with a good amount of traffic at …

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CES 2015 officially opens tomorrow. Today, however, was filled with press conferences and new product introductions. I spent today attending press conferences and wandering thru the South and Central Halls as exhibitors scrambled to get everything ready for tomorrow’s opening …

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For the last several months, I’ve been contributing a monthly article to TV Bay Magazine in the UK. I enjoy these opportunities to write more generally about technology. This week, I’ve expanded upon an article that I sent them for …

Adobe released updates today for its pro video applications including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Media Encoder CC, Adobe SpeedGrade CC, Adobe Audition CC,Adobe Prelude CC, and Adobe Story CC Plus. The 2014.2 release offers feature …

Posted on by Larry

Yesterday, Apple updated Final Cut Pro X to version 10.1.4. Here is a summary of what’s new in version 10.1.4: Native MXF import, edit, and export with Pro Video Formats 2.0 software update Option to export AVC-Intra MXF files Support …

Posted on by Larry

  Today, Apple released an update to Final Cut Pro X to version 10.1.4, which includes some key stability improvements. Apple also released the Pro Video Formats 2.0 software update, which provides native support for importing, editing, and exporting MXF …

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Though masquerading as a humble 27-inch iMac, Apple unleashed a monster this week: a new 5K iMac. Named the “iMac with Retina 5K Display,” it delivers 67% more pixels than a 4K display: 5,120 pixels across and 2,880 pixels high; …

Posted on by Larry

“Creativity Matters.” This was the central theme at today’s Adobe Max 2014 keynote; and creativity requires collaboration. As Shantanu Narayen, President and CEO of Adobe Systems said: “In our world, design is becoming more important, not less. We need to …

A detailed explanation of how to configure your Mac or Windows system for audio or video editing.

A detailed look at Adobe’s new updates announced at IBC 2014, PLUS an extended interview with Bill Roberts, senior director product management at Adobe, about the new software.

Posted on by Larry

… and Motion and Compressor Apple today updated all three of their professional video applications: Final Cut Pro Motion Compressor These updates fix significant bugs, but did not add any new features. FINAL CUT PRO X (v.10.1.3) Here’s what’s new: …

Posted on by Larry

There’s been a lot of debate since Adobe switched from a sales to subscription business model for their software. Reactions, as you can expect, were mixed, with the loudest voices coming from those who were opposed to the switch. Since …

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An in-depth analysis comparing Final Cut Pro 7 with Final Cut Pro X.

Posted on by Larry

One of the most popular questions I get asked is: “I’m using Final Cut Pro 7. Should I buy Adobe Premiere Pro or Apple Final Cut Pro X?” Let me start by saying both applications are used by professionals around …

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[ Updated July 29, 2014, to reflect additional comments from Promise Technology. ] A RAID (Redundant Array of Independent Disks) collects a group of hard disks into a single enclosure to provide great speed, storage capacity, and/or security than is …

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[ This commentary was first posted in my weekly newsletter on July 7, 2014. It drew such a response that I am reposting it here to allow more comments. ] I was planning to write an article on Adobe Media …

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An explanation of Apple’s new ProRes 4444 XQ codec, which also includes an explanation of Rec. 2020 and how 4444 XQ is better for color and effects works.

Posted on by Larry

This morning, Apple updated Final Cut Pro X, Motion 5, and Compressor 4. According to Apple’s website, here are the changes. Final Cut Pro X — What’s New in Version 10.1.2 Optimized, proxy, and rendered media can be stored at …

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Adobe today updated all their Creative Cloud applications. This article details what’s changed in their audio and video applications.

Posted on by Larry

This morning, Adobe announced the release of new versions of all their Creative Cloud applications. Significant improvements have been made to Premiere, After Effects and Audition, as well as all their other apps. I’ll have a fuller report on the …

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News update on Adobe canceling volume sales of CS6 versions of their software.

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A series of highlights on what’s happening in the media industry two days before the start of the 2014 NAB Show.

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Highlights of Adobe’s “product reveal” showcasing new features in Adobe’s audio and video applications.

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A report on Dolby Vision – Dolby’s new enhanced dynamic range video format.

An in-depth look at configuration, setup and use of the new Mac Pro for video editing.

Today, Apple updated Final Cut Pro X to version 10.1 — probably the most significant update since Final Cut’s initial release. (In case you are wondering, my vote for second most significant update is version 10.0.3.) This new version sports …

A detailed description of media management in the new Final Cut Pro X 10.1.

Apple today announced that, starting tomorrow (12/19/13), the new MacPro will be available for order; though they did not announce more specific pricing, configurations, or a ship date. Their press release states: CUPERTINO, California―December 18, 2013―Apple® today announced the all-new …

Compressing video using WebM takes forever! Here is more information about why and some custom settings you can use to speed things up.

Posted on by Larry

An overview of the recent 7.1 update of Adobe’s Creative Cloud video applications.

Posted on by Larry

First, let’s be clear: The new MacPro is not yet shipping. So, like a group of blind folks describing an elephant, we are getting a lot of different opinions on what this new animal is. Second, the instant Apple revealed …

Posted on by Larry

I got an email from Tiziano this morning with an increasingly common question: I’m looking forward [to] buying the new Mac Pro later this year! My question is about the external disk to use for editing all formats from DV …

[ Please read this for my disclosure statement on product reviews. ] In today’s world, the speed and capacity of our storage is far more important to the performance of our editing system than the speed of our computer. Virtually …

[ Please read this for my disclosure statement on product reviews.] It’s been a while since I wrote about the Shuttle Pro from Contour Design – www.contourdesign.com. So, when Matt Ouellette, Account Manager for the Shuttle, asked if I wanted …

Recently, at the Supermeet at IBC in Amsterdam, The Netherlands, I was asked by the show organizers to discuss: “Is Final Cut Pro X Ready For Professional Use?” In thinking about this topic, I realized that this answer is more …

Products break. I accept that. However, reputable companies make it easy to figure out what the problems are and get them fixed. They also honor warranties. This does not seem to be true with the folks at iLok. And because …

One of the promises Adobe made when it went to its new subscription pricing was to make much more frequent updates to all their software. This evening, less than five months after the initial CC release, Adobe emphasized its promises …

Posted on by Larry

Thoughts on how to plan an interview, work with guests, and ask the right questions to get the most out of any interview.

Posted on by Larry

Easily a third of all the emails I get every day deal, in one form or another, with video formats, image quality, and output. Whether you edit with Final Cut, Premiere, Avid, or any other video format the issues are …

Posted on by Larry

I get emails almost every day from readers suggesting tips and tricks for Final Cut Pro X. Most are questions about how to do things, which form the basis of the articles I write for my newsletter every week. However, …

Posted on by Larry

This evening, Adobe released their Creative Cloud update to all their audio and video products. You can learn more here: http://www.adobe.com/products/creativecloud.html This release is a big deal for several reasons: Adobe’s shift to a subscription pricing model for all its …

Posted on by Larry

[ This article generated a lot of technical comments. Be sure to view the comments in this blog to learn more. ] Updated: June 15, to reflect a variety of technical comments from readers. On Monday, Apple gladdened the hearts …

Posted on by Larry

iOS devices only stream about 10 minutes of continuous video content when they are connected to a cellular data network, then they stop. This article explains why.

Posted on by Larry

mFlare, from MotionVFX, is a fascinating new plug-in from MotionVFX that creates lens flares. In fact, it is probably the most comprehensive lens flare generator I’ve ever seen.

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