The hardest thing for anyone creating stories for an audience is to think like your audience, because when we lose our audience, we’ve lost everything. Here’s an example.
I get lots of emails asking for advice buying “the best” computer. But you’ll need to connect it to a high-performance, high-capacity storage system to make the most of your media. Storage, more than any other component, will determine our success in editing the media of the future.
An interview with Stephanie Ciccarelli, co-founder of Voices.com, about how producers can work with voice actors to get the best performance.
A guest blog, written by Andy Marken, CEO of Marken Communications.
A guest blog, written by Andy Marken, CEO of Marken Communications, looking at Internet security from the perspective of media creators.
A discussion on when is the best time to upgrade. The answer is: “It depends…”
Larry Jordan’s thoughts on challenges ahead for technology in 2018.
A look back at key trends and events in the media creation industry during 2017.
A behind-the-scenes look at Adobe “Make It,” including an interview with Creative Director, Erik Espera.
The new Apple File System (APFS) was released as part of macOS 10.13. It does great things if you have an all-Flash drive. But it should be avoided if you have spinning media or Fusion drives. Here’s what you need to know now.
As we move into larger video formats, VR and HDR, our storage becomes even more critical than our computer. This explains what you need to know to edit video successfully.
My thinking on Virtual Reality is evolving as I learn more. Here’s my latest thinking on something that’s new, creative – and there’s money to be made.
At what point do we need to care about whether an image is real or not?
Creativity is all about trade-offs, but that isn’t always bad. There are two “magic” triangles that I find very useful when describing creative work. One has been around for a long time, while the other I invented; I think.
Voices.com provides a world-wide marketplace for producers to meet voice actors. In this interview David Ciccarelli, CEO, explains who they are and how they work.
A commentary on the audio limitations of current webinar software and our search for something better.
Thoughts on IBC 2017 – when is “game-changing” not a good thing?
Advice that I shared with a young filmmaker trying to decide how to pursue a film directing career.
A tribute to a legendary video editing system – Apple Final Cut Pro 7 – as Apple is ending all support for it in High Sierra.
How will video editors survive in an era when everyone owns video editing software? The answer is not in the tools we use, but in what we do with them; as Larry Jordan explains in this commentary.
Announcing two new plug-ins from FX Factory, with comments from their developers.
Lesspain Software updates Kyno to version 1.3. Here are the details on the new version.
A new world of automated audio and video editing will soon be upon us. Here’s what you must know and do to survive as these tectonic shifts permanently alter our industry.
In an era of rapid technological change, wisdom is recognizing that we are limited by what we know; we only grow when we are learning – as this blog explains.
Does quality still matter in the age of social media? Why are brands turning themselves into media companies? And how important is the gear you use? A fascinating discussing between Larry Jordan and Rollo Wenlock, CEO of Wipster.
Adobe fixes critical bug in Adobe Premiere Pro CC, urges immediate update. Here are the details.
A summary of key announcements from Apple at the WWDC 2017 conference today that are of interest to media creators and professionals. Some very exciting stuff!
An overview of what’s involved in having multiple audio or video editors share storage across a network. It is totally do-able, but you need to know what questions to ask and how the system works, as we explain here.
Interviews with Denise Muyco (co-founder and CEO) and David D’Andrea (co-founder, CSO) about StratusCore – Cloud-based tools and storage for visual artists.
An in-depth reflection on current storage technology: what works, what doesn’t and companies you need to watch; including links. Covers storage, backups, archiving, Cloud, and hybrid technology.
Larry Jordan’s thoughts on the highlights and trends from the 2017 NAB Show.
A list of the newest features and fixes in updates to Apple Final Cut Pro X and Compressor.
Apple made the unprecedented step of talking about products in development, its plans for its pro users and expressed regret that the Mac Pro has taken so long to update. Analysis by Larry Jordan.
A collection of thought-provoking “Reasons for Hope” for media professionals in today’s market.
Adobe is sponsoring a new “Make The Cut” contest featuring footage from Imagine Dragons’ “Believer.”
Tim Cook was in the news recently. At last week’s shareholder meeting in Cupertino, Cook responded to questions about Apple’s commitment to professional users by saying: “You will see us do more in the pro area,” Cook said. “The pro …
Earlier this week, the Consumer Technology Association put out a press release with a surprising headline: “Video consumption on TVs now equaled by consumption on all other consumer tech devices.” Here’s the lead paragraph from the press release: “For the …
Larry Jordan’s thoughts and techniques on writing technical articles and reviews.
As someone skeptical of 360-Video, my thinking changed dramatically after talking with guests on the Digital Production Buzz. Here are my latest insights.
Marketing and sales are different. And, without marketing, you don’t get sales. In this commentary, Larry Jordan shares his thoughts on what makes marketing successful.
Last Friday, Apple released a new bundle of applications specifically targeted at educators and students called the “Pro Apps Bundle for Education.” Here are the details.
StratusCore announces new Cloud-based service targeted at content creators. This article includes an interview with Denise Muyco, CEO and co-founder.
A generation’s worth of history – lost in the mist – unless we figure out the answer to long-term archiving of media, images and our memories.
AMD announces new graphics architecture at CES 2017. Here are the details.
Thoughts on key trends during 2016 in business, distribution, hardware and software; from the point of view of video editing and production.
Soundly is a new, cloud-based sound effects service that launched Dec. 9, 2016. Here are the details.
After almost a ten year absence, Avid today announced that ScriptSync and PhraseFind are updated and returning to Media Composer. Here are the details.
Last week, Digital Bedrock officially announced their new secure, managed digital preservation service in what they describe as a “hack-free architecture.” NOTE: You can read their introductory press release here. BACKGROUND Their website states: “Everyone has digital content they’d like …
A quick, illustrated look at the demographics of who is visiting LarryJordan.com.
A commentary on the need to shift our thinking away from more pixels (greater image resolution) and into better pixels that are brighter and contain more colors.