How will video editors survive in an era when everyone owns video editing software? The answer is not in the tools we use, but in what we do with them; as Larry Jordan explains in this commentary.
Announcing two new plug-ins from FX Factory, with comments from their developers.
Lesspain Software updates Kyno to version 1.3. Here are the details on the new version.
A new world of automated audio and video editing will soon be upon us. Here’s what you must know and do to survive as these tectonic shifts permanently alter our industry.
In an era of rapid technological change, wisdom is recognizing that we are limited by what we know; we only grow when we are learning – as this blog explains.
Does quality still matter in the age of social media? Why are brands turning themselves into media companies? And how important is the gear you use? A fascinating discussing between Larry Jordan and Rollo Wenlock, CEO of Wipster.
Adobe fixes critical bug in Adobe Premiere Pro CC, urges immediate update. Here are the details.
A summary of key announcements from Apple at the WWDC 2017 conference today that are of interest to media creators and professionals. Some very exciting stuff!
An overview of what’s involved in having multiple audio or video editors share storage across a network. It is totally do-able, but you need to know what questions to ask and how the system works, as we explain here.
Interviews with Denise Muyco (co-founder and CEO) and David D’Andrea (co-founder, CSO) about StratusCore – Cloud-based tools and storage for visual artists.
An in-depth reflection on current storage technology: what works, what doesn’t and companies you need to watch; including links. Covers storage, backups, archiving, Cloud, and hybrid technology.
Larry Jordan’s thoughts on the highlights and trends from the 2017 NAB Show.
A list of the newest features and fixes in updates to Apple Final Cut Pro X and Compressor.
Apple made the unprecedented step of talking about products in development, its plans for its pro users and expressed regret that the Mac Pro has taken so long to update. Analysis by Larry Jordan.
A collection of thought-provoking “Reasons for Hope” for media professionals in today’s market.
Adobe is sponsoring a new “Make The Cut” contest featuring footage from Imagine Dragons’ “Believer.”
Tim Cook was in the news recently. At last week’s shareholder meeting in Cupertino, Cook responded to questions about Apple’s commitment to professional users by saying: “You will see us do more in the pro area,” Cook said. “The pro …
Earlier this week, the Consumer Technology Association put out a press release with a surprising headline: “Video consumption on TVs now equaled by consumption on all other consumer tech devices.” Here’s the lead paragraph from the press release: “For the …
Larry Jordan’s thoughts and techniques on writing technical articles and reviews.
As someone skeptical of 360-Video, my thinking changed dramatically after talking with guests on the Digital Production Buzz. Here are my latest insights.
Marketing and sales are different. And, without marketing, you don’t get sales. In this commentary, Larry Jordan shares his thoughts on what makes marketing successful.
Last Friday, Apple released a new bundle of applications specifically targeted at educators and students called the “Pro Apps Bundle for Education.” Here are the details.
StratusCore announces new Cloud-based service targeted at content creators. This article includes an interview with Denise Muyco, CEO and co-founder.
A generation’s worth of history – lost in the mist – unless we figure out the answer to long-term archiving of media, images and our memories.
AMD announces new graphics architecture at CES 2017. Here are the details.
Thoughts on key trends during 2016 in business, distribution, hardware and software; from the point of view of video editing and production.
Soundly is a new, cloud-based sound effects service that launched Dec. 9, 2016. Here are the details.
After almost a ten year absence, Avid today announced that ScriptSync and PhraseFind are updated and returning to Media Composer. Here are the details.
Last week, Digital Bedrock officially announced their new secure, managed digital preservation service in what they describe as a “hack-free architecture.” NOTE: You can read their introductory press release here. BACKGROUND Their website states: “Everyone has digital content they’d like …
A quick, illustrated look at the demographics of who is visiting LarryJordan.com.
A commentary on the need to shift our thinking away from more pixels (greater image resolution) and into better pixels that are brighter and contain more colors.
[ Updated Nov. 14, 2016 with more thoughts after reading initial comments.] There were two themes that struck me forcefully from our recent election: First, was the vast number of people who no longer trust the media. Second, that actual …
Last week – Sept. 12, 2016 – I asked readers of my newsletter to take a survey on whether and how they were creating optical discs. Here are the results. SUMMARY The survey had 231 respondents, providing 230 valid answers …
An update on HDR technology featuring comments from award-winning Technicolor colorist, Tim Vincent.
axle Starter is an inexpensive way to start organizing your media. Here’s a quick write up to learn more.
Executive Producer and Director, Maxim Jago, shares the five most important tips that he learned financing his independent film: “Jolie’s Garden.”
A recent survey from SNL Kagan and Irdeto, highlights the 4K roll-out plans of service providers and provides intriguing insights on whether consumers will pay extra for it.
A highlights tour of fascinating graphics products and 3D technology displayed at the 2016 SIGGRAPH event in Anaheim, California.
A discussion with the development team behind Adobe Audition about the future of the application.
A “good news” support story concerning Electro-Voice microphones.
An interview with James Knight, Virtual Production Direction at AMD, about the new technologies of Virtual Reality and Augmented Reality and the hardware needed to display them.
Color correction allows you to make problem images look great. In this short video tutorial, Larry Jordan shows how to color correct a shot where the skin tones are too orange using Final Cut Pro X.
Color correction allows you to make problem images look great. In this short video tutorial, Larry Jordan shows how to color correct a portion of an image using Shape Masks in Final Cut Pro X.
In a discussion at the 2016 Creative Storage Conference, I discovered the answer to: “How long can we store flash media on a shelf without losing data.”
How long should a video production company keep copies of their edited footage? Great question! Here are my thoughts.
The Audio Track Mixer in Premiere allows us to control our sound in some very sophisticated ways. One of which uses Sends and Buses. This illustrated tutorial explains what audio buses are and how to use them.
Video scopes are indispensable when making final decisions on how to fix problems or grade a scene. This article shows how to configure them in Final Cut Pro X.
The range of tools to create media is vast and becoming, um, vaster. How do you teach media creation to a young student who’s dreaming of Hollywood, but has a YouTube budget?
Creativity without limits creates nothing. Art requires conflict.
An interview with Brian Atton, CEO of Simian, on an extension of their media management/collaboration tools supporting 360°/VR Video.