Recently, Highness Kiwia emailed me about his new web service: Editor Client Engine. This software is unlike anything I’ve seen before because it focuses on getting us clients, not the editorial process itself. So, I emailed him to learn more.
Website: https://editorworkflow-preview.netlify.app/
Purchase page: https://whop.com/the-highrise/content-hJdvtVfInkoHYg/app/
Larry: Highness, what is Editor Client Engine?
Highness: Editor Client Engine is a web-based client acquisition workspace built specifically for freelance video editors. It helps an editor move from having editing skills but no consistent process for finding clients to having a structured system for deciding who to target, what to offer, how to approach prospects, when to follow up, how to respond to replies, and how to track opportunities.
Larry: Why did you create it?
Highness: I kept noticing a gap in the video editing market. There is a huge amount of education around Premiere Pro, Final Cut Pro, DaVinci Resolve, effects, storytelling, and editing technique. But after someone becomes capable of editing, they often face a completely different problem: finding paying clients consistently.
That process is usually fragmented across spreadsheets, notes, generic cold message templates, and guesswork. I wanted to turn it into one guided workflow.
Larry: You’ve created a very sophisticated product. What in your background enables you to create this; not from a programming point of view, but, rather, process and analysis?
Highness: That is a fair question, and I think the most accurate answer is that my background is in building and testing online service businesses and the systems behind acquiring customers.
Before Editor Client Engine, I built a CV service and the software I used to deliver it. That forced me to work through many of the same problems the Engine is structured around: choosing who to target, positioning an offer, researching prospects, deciding which opportunities were worth pursuing, writing outreach, following up, handling replies, and keeping track of conversations across channels such as LinkedIn, Reddit, and freelance marketplaces.
I became particularly interested in the systems side of that process. I kept seeing that client acquisition was usually spread across notes, spreadsheets, inboxes, generic message templates, and memory. The individual ideas were not new, but the process was fragmented.
When I began researching freelance video editors, I saw a similar problem. There is excellent education available on becoming a better editor, but becoming technically capable does not automatically give someone a structured way to find and pursue clients.
Editor Client Engine grew from combining my own hands-on experience with client acquisition, research into the freelance editing market, and then turning those principles into a repeatable software workflow. Its purpose is to reduce uncertainty around client acquisition.
Instead of an editor constantly asking, “Who should I contact today?”, “What should I say?”, or “Should I follow this person up?”, the system offers a repeatable process for making those decisions. It does not promise that someone will get clients. It gives them structure, prioritization, and practical tools to improve how they pursue client opportunities.
I should also be clear about what I am not claiming. I am not a veteran video editor or someone who has spent decades running an editing agency. I see my role as the builder of the system, and I intend to keep improving it using feedback from the people who actually work in this market.
Larry: Who do you see as typical customers?
Highness:The main customer is a beginner to intermediate freelance video editor who already knows how to edit but does not yet have a reliable client acquisition system.
That could be someone trying to land a first client, an editor relying too heavily on marketplaces such as Fiverr or Upwork, or a freelancer who already gets occasional work but wants a more consistent prospecting process.
Larry: There are four main sections: Today, Strategy, Prospects, and Pipeline. How are each of these used?
Highness:Today turns the larger system into a daily action plan. It prioritizes tasks such as replying to warm prospects, completing follow ups, and doing new outreach.
Strategy helps the editor understand their current readiness, choose a clearer niche, develop an offer, and connect their income goal to the number of clients they realistically need.
Prospects is where the editor evaluates potential clients. Rather than contacting everyone, they can score prospects based on factors such as commercial strength, editing opportunity, reachability, and fit with their offer. The system can then help generate personalized outreach and follow ups.
Pipeline tracks what happens after outreach. A prospect can move through stages such as contacted, replied, qualified, proposal, won, or lost, so opportunities do not disappear inside an inbox.
Larry: I ran the demo and got lost on the Prospects page. As someone who doesn’t use web-based prospecting tools, how does this work?
Highness:That is useful feedback, and it tells me that this part of the product needs to explain itself more clearly.
The basic idea is simple. The editor finds a potential client through whatever method they normally use, such as YouTube, LinkedIn, Instagram, a company website, or another source.
They then add that prospect into Editor Client Engine and answer a small number of questions about the business and the opportunity.
The system calculates a Prospect Score to help the editor decide whether this is someone worth spending time contacting.
It is not predicting whether that person will hire them. It is helping the editor prioritize stronger opportunities instead of treating every prospect equally.
Larry: For us newbies, what Help is available?
Highness:The product includes guided onboarding and explanations throughout the workflow. Customers also receive a Start Here guide and direct support for questions about using the product.
Your experience with the Prospects page has also shown me an area where I can improve the onboarding. I want someone who has never used a prospecting system before to understand what to do without needing prior sales knowledge.
Larry: Is this simply used for tracking, or do we create emails and phone calls with it?
Highness:It goes beyond tracking.
Editor Client Engine can help generate personalized initial outreach, follow up messages, and suggested responses when a prospect replies or raises an objection.
It does not currently make phone calls or automatically contact prospects. The editor remains in control of actually sending the communication. I designed it that way intentionally because I want it to assist the freelancer rather than become an automated spam system.
Larry: Is this a web service or processing locally? If it’s on the web, how are you maintaining privacy and security?
Highness:Editor Client Engine is accessed through the web, but the current version is designed to keep most working data inside the user’s own browser.
Information such as pipeline records, prospect records, goals, and strategy settings is stored locally in that browser rather than in a central Editor Client Engine customer database.
Some features use AI. When an editor asks the system to generate outreach, analyze a reply, or help build an offer, the information needed for that specific request is sent through a server side function to the AI provider so the response can be generated. The API credentials themselves remain on the server and are not exposed in the user’s browser.
I also encourage users not to enter unnecessary confidential or highly sensitive personal information into AI powered fields.
Larry: Where is our data stored and which of our data are you collecting?
Highness:In the current version, the main workspace data is stored locally using the browser’s local storage. That includes things such as prospects, pipeline stages, goals, and product settings.
I am not currently maintaining a centralized database containing every customer’s prospect list or pipeline.
When someone chooses to use an AI feature, the relevant information for that individual request has to be processed by the AI service in order to generate the result.
Purchases and account related information are handled through Whop, which is the platform used to sell and deliver access to the product.
Larry: How is it priced?
Highness:Editor Client Engine is currently launching at a $49 one-time Founder price. There is no monthly subscription in the current version.
I wanted the initial product to be something a freelance editor could buy once and actually use, rather than immediately creating another recurring expense for someone who is still trying to build their client base.
Larry: Write a one paragraph commercial for why a media creator should consider Editor Client Engine?
Highness:Learning how to create great work is only one half of freelancing. The other half is consistently finding people willing to pay for that skill. Editor Client Engine gives freelance video editors one place to decide who to target, build a stronger offer, evaluate prospects, create personalized outreach and follow ups, handle replies, and keep opportunities organized. If you already know how to edit but client acquisition still feels random, Editor Client Engine is designed to turn that randomness into a repeatable process.
