In April, several hundred FCP editors sent an open letter & petition to Tim Cook asking Apple to recommit to Final Cut.
The petition website wrote: “They used the letter ask Apple to publicly stand by the use of Final Cut Pro – Apple’s video editing application for professionals – in TV and film industries worldwide.
“It wasn’t a criticism of the Apple team developing and marketing Final Cut Pro. They have worked very hard for over a decade on making Final Cut Pro better and better. This open letter is aimed at the executives who set the priorities of the Final Cut Pro development team and the Apple managers whose policies limit the public marketing of Final Cut Pro to a couple of website updates a year and some mentions in Apple keynotes about how much faster Apple hardware is getting.”
This morning, Apple responded by sending this reply to FCP.co. Here’s the full statement:
To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we’re grateful for your feedback.
There have been many compelling projects created to date with Final Cut Pro — from Hollywood movies and high-profile commercials, to major television shows and impressive work by the biggest names in online content creation.
While we believe we have plans in place to help address your important feature requests, we also recognize the need to build on those efforts and work alongside you to help support your film and TV projects and keep you posted on important updates. This includes taking the following steps:
We would love to work with you to help support your film and TV projects, and we will continue to explore opportunities that allow us to better connect and foster important dialogue with our devoted community of users going forward.
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It is reassuring to have Apple respond positively. However, their statement highlights training and certification. We will need to wait and see whether this also reflects a renewed interest in feature development, or simply being nice to the Final Cut user community.
NOTE: To create a more active and open discussion with Apple about what features are needed, add your comments to: What Key Features Does Final Cut Pro Still Need?
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