Adobe Raises Prices and Introduces New Creative Cloud Plans.

In early May, Adobe announced that the “Creative Cloud All Apps plan will be renamed Creative Cloud Pro and will include all existing benefits, along with a wide range of new benefits.”

They also announced a price increase to $70/ month. The email continued:

Creative Cloud Pro includes everything you’ve come to depend on: essential apps like Photoshop, Illustrator, Premiere Pro, Lightroom, and Adobe Express – plus access to more than 30,000 fonts and millions of Stock assets. With Creative Cloud Pro, you can use Adobe Firefly, our web app and family of generative AI models, to quickly explore ideas and speed through repetitive tasks. And you’ll get full access to our web and mobile apps, including Photoshop, Lightroom, and Express.

Creative Cloud Pro also now features new and vastly expanded capabilities exclusive to the Creative Cloud Pro plan that open creative possibilities for what you’re able to accomplish, including:

• Unlimited standard AI generations, such as image and vector generations using Generative Fill in Photoshop or Generative Shape Fill in Illustrator
• Access to premium AI generations, such as video and audio generations using Text to Video in Firefly and Generative Extend in Premiere Pro
• Choice of generation with partner models directly in the Firefly app, such as Google Imagen 3 and Veo 2, OpenAI image generation, and Flux 1.1 Pro
• Firefly Boards, our AI-first surface for collaborative mood boarding

Toward the end, Adobe added:

To give you flexibility to choose the plan that’s best for your needs, we’re also offering you a new and more focused plan, Creative Cloud Standard. Creative Cloud Standard includes desktop apps like Photoshop, Illustrator, Lightroom, and Premiere Pro, as well as many of the services and benefits you enjoy today, but with limited access to our generative AI features and our web and mobile apps.

NOTE: Here’s a link to the specific details of these two plans, including a very helpful – and hard to find – comparison between Standard and Premium Plans.

WHAT I CHOSE

As I studied this, I realized that the price increase included everything I don’t use: web and mobile apps, Firefly, and unlimited access to Generative AI images and video. (Though limited access to Gen AI is still available in the Standard Plan.)

So, I downgraded to the Standard plan. The new plan took effect the same day and Adobe gave me a credit for the remaining unused time on my existing plan; about three weeks.

Your needs may be different, but Gen AI is not part of my editing workflow so I saw no reason to pay for it. It also didn’t surprise me that Adobe also immediately offered 50% off for the first three months to decrease the sticker shock.