Blog Archives

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In this interview, Larry Jordan and Victor Ha discuss when is the time to step up to a camera from a mobile device, FujiFilm’s emphasis on color and film emulation, and how the process of creating images has evolved over the last few years.

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In this interview, Larry Jordan and Tara Montford discuss the 20-year history of Editshare, the stresses in the industry today, and emerging new markets.

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In this interview, Larry and Neal discuss the role MPE plays in media post-production around the world, along with the opportunities and challenges of remote production and post.

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In this interview, Larry and Costa discuss how the Telos Alliance got its name, its view of the marketplace and why their tagline is “Love what you hear” and how they make audio better. 

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In this interview, Larry and Phil discuss the mind-bending graphics that Pixotope creates, why it uses the Unreal Engine, and the need for graphic designers – at every level – to find ways to improve on their best work..

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In this interview, Larry and Meghan discuss what CueScript is, their latest teleprompter offerings, and tips on picking the right prompter.

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In this interview, Larry and Gary discuss the challenges of accurately tracking camera pan and tilt changes when shooting on an LED volume stage and how Cartoni is providing tripod heads that track this and send it to the computer. As well, Gary shares his thoughts on how to pick the right tripod for your work.

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In this interview, Larry and Ray discuss Avid’s recent acquisition of WolfTech for newsroom operations, improved support for sharing projects between Media Composer and ProTools, and new trends in automation and “digital first,” meaning files for social media take priority.

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In this interview, Larry and Marc discuss the differences between backups and archives, the current state of archiving using LTO tape and trends toward integrating archiving with cloud services.

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In this interview, Larry and Andy discuss Appear’s products for the transport of digital media files – including compression, IP encapsulation, transport, manipulation, and processing – that are all part of the live production process.

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In this interview, Larry and Sam discuss Axle’s media management software, optimized for social media, the benefits of using AI without using the Cloud and the key decentralization trend that’s upending media production.

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In this interview, Larry and Michael discuss shared storage, and why it is important for NexSan to design, build, test and support their system within their company. As well, Michael explains what storage may be a commodity, but support is not.

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In this interview, Larry and Matt discuss remote media access for collaborative editing, the performance issues of accessing media remotely, when to use local cacheing, and announcing LucidLink 3.0 for mobile devices.

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In this interview, Larry and Chris discuss the latest products from Vizrt, how their products integrate throughout the entire production chain, the differences between NDI and ST2120, and how remote production is changing the face of production for both large and small companies.

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In this interview, Larry and Simon discuss making the transition from still photography to moving images, how he finds clients and the key points he made in his keynote speech at the conference.

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In this interview, Larry and Randi discuss how PostPerspective has evolved over the last 15 years, her thoughts on the impact of AI and how the media industry will get past the challenges its currently facing.

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In this interview, Larry and Chris discuss what Panasonic Connect is, the difference between mobile phones and Panasonic’s cameras, and the features required for a camera geared for live events.

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In this interview, Larry and Ian discuss digital sculpting, overcoming the fear of “the blank page,” and new releases from Maxon.

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In this interview, Larry and Bram discuss the new Quantum Dot technology for HDR monitors, the challenges of bringing prices down, and when is the best time to invest in a high-quality HDR monitor.

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In this interview, Larry and Colin discuss the emerging Creator Economy, the challenges of being an influencer, and the key ideas behind Colin’s panel presentation at the NAB Show New York.

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In this interview, Larry and Bob discuss Blackmagic’s latest products, the need for – and uses of – a camera that creates 17K images, and his thoughts on the challenges facing today’s media industry.

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In this interview, Larry and Mike discuss the current challenges facing the media industry including a shrinking workforce, the impact of AI, and the advent of new career opportunities with companies that exist solely online.

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Here’s a list – with links – to all of Larry’s interviews at the NAB Show New York 2024.

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Karen Chupka heads-up all the NAB shows. In this interview, Larry and Karen discuss her first six months on the job, her goals for the NAB Show in New York City, the changes in media today, and her plans for the 2025 NAB Show in Las Vegas.

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Announcing “Edit-Smarter.com” – Larry Jordan’s latest website devoted to media interviews and tutorial videos.

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Next week, Larry Jordan is interviewing almost three dozen companies about their latest products and future technology. These interviews will be posted to his website, along with other locations announced soon Here’s a list of who’s scheduled to appear.

Captioneer is a Premiere Pro extension that creates animated captions directly in your timeline using .mogrt files which are easily modified by an editor. Here’s an interview with its developer: Nic Dean.

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AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, describes what media creators can do to protect their work. There are real threats and real opportunities – and the pace is only going to speed up.

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Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.

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Earlier today, Axle AI announced it has acquired the extensive library, training properties and websites of Larry Jordan & Associates Inc., as an independent division of Axle AI, Inc. Here’s an explanation of why.

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Last week, Misha Tenenbaum, host of “TV Matters” interviewed me about my teaching practices, philosophy and thoughts on what makes a successful teacher. I really enjoyed the depth of his questions and the chance to share what I’ve learned over my career.

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At heart, all of us are creators and we’ve been creating for a long time. A key theme at the 2024 NAB show is called the “Creator Economy.” This compilation of key industry leaders discusses the “Creator Economy” and how it impacts traditional media.

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One of the themes at this year’s NAB is the “Creator Economy.” One of the things I wanted to find out during my interviews is what is the “Creator Economy” and how is it impacting traditional media? This is a transcript of my interviews.

NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?

NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?

Posted on by Larry

AI is having a dramatic impact on media. Larry Jordan interviews key industry leaders at the 2024 NAB Show to learn their opinions on the impact of AI and machine learning. Their answers ranged from fear to hope.

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Here’s a behind-the-scenes look at how we shot interviews at the 2024 NAB Show. This includes gear, people and process.

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This is a video interview with Gordon Kapes, President of Studio Technologies. Studio Technologies makes custom audio gear, like language interpreter systems. Here he describes the company and introduces its newest products, plus their support for Dante & ST2110 audio over IP.

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This is a video interview with Gregg Haythorn, President & Owner of Portabrace. They make protective cases for field production gear – cameras, lenses, monitors and more. Gregg presents their latest products and explains what makes Portabrace different.

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This is a video interview with Matthew Lott, Regional Sales Manager for Pliant Technologies. Pliant makes intercom systems for live events, and introduced several new products at NAB. Matthew also discussed picking an intercom system in today’s crowded wireless spectrum.

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This is a video interview with Mark Clementson, Managing Director of Miller Camera Support. In this, he showcases their latest tripod fluid head, illustrates a new “high-rise” monopod and discusses how to pick a tripod.

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This is a video interview with Edgar Shane, General Manager of Engineering, Professional Video Media Services, for JVC. In this interview, he discusses JVC’s camera heritage, their new PTZ cameras and the role AI plays in their products.

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This is a video interview with Vincent Gabriel Antonini, Business Development Manager for DPA Microphones. Gabriel presents their latest product: a rugged windscreen for very small mics, plus an analysis of audio trends affecting microphone development.

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This is a video interview with Peter Marr, Manager of Education, Field & Sales Support for Canon. Here he presents Canon’s announcements for NAB, discusses Canon color science and suggests tips on picking the right camera for your project.

In this video interview with Martin Torner, Content Director for Matthew Studio Equipment, Martin explains what grip equipment is, the latest release from Matthews and how to choose the right gear for your truck.

This is a video interview of Tony Wisniewski, Senior Marketing Manager for Zeiss. Here he showcases their latest lenses, along with explaining what you should look for when choosing or renting a cinema camera lens.

This is a video interview with Elisabetta Cartoni, CEO of Cartoni Professional Camera Support, a company started by her grandfather. Here, she discusses her company, new releases for NAB, and how to pick a camera support.

This is a video interview with David Dowling, Chief Revenue Office for Pixotope. David describes the VR image they created for this year’s Super Bowl. He uses this to explain what the company does, their latest releases and how smaller shops can use it effectively.

This is a video interview with Matt Eidenbock, Product Manager at Creative Solutions. Creative Solutions includes SmallHD, Wooden Camera, and Teradek. Matt explains each company, what they make and their latest releases.

This is a video interview with Moritz Meisel, Head of Sales for DoPchoice. He discusses the company’s lighting diffusion products, their latest products at NAB and why diffusion should be part of your lighting kit.

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